Snapchat, Takes a Bite of Hamburg

Written by Online editor. Posted in Global Briefing

Snapchat to open Germany headquarters in Hamburg, company confirms

Snapchat to follow in footsteps of Facebook and Google's move to Elbe city - company confirms Horizont's report Snapchat, the image messaging and multimedia mobile application developed by Snap Inc., will officially locate its Germany headquarters in Hamburg, the online edition of Horizont reported Friday. Meanwhile, the company has confirmed the report to Hamburg News. Snapchat’s headquarters are due to open in summer 2017. However, the exact location remains unclear. Snap is well established in Germany with 5 million daily users, the company added. More than 60 per cent of all German users are over 18 years.

Hamburg is traditionally a city of media and creative industries. No other city has such a multitude of national and international companies spanning the entire media branch. Large publishers such as Zeit, Spiegel und Gruner + Jahr are based in the city. Several digital giants such as Google and Facebook operate from Hamburg.

www.hamburg-economy.de

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