You Will Never Walk Alone – Managing The Customer Journey in 2016

Written by David Romero on . Posted in Global Briefing

“You will never walk alone” is the world- famous motto of Liverpool FC and also the main promise, in fact, the main value proposition, that we, at Altitude, bring to our customers. So, what’s the relation with the key trends for customer journey management? 

For years now, digital technology has made customers a formidable force. From smartphones to social media, technology has given consumers tremendous power to compare prices, complain loudly, interact with companies on a wider range of issues across a growing array of communication channels. Consumers’ relations with companies are now more akin to a journey where consumers take advantage of technology to evaluate products and services, test, add and remove choices. It includes a feedback loop where customers keep interacting and evaluating products and services during and after purchase, putting pressure on brands to perform and deliver an ongoing positive experience.

 "For years now, digital technology has made customers a formidable force."

But big changes are afoot. And here comes the “you will never walk alone” part, as companies increasingly can go beyond investing in new technologies and capabilities in a bid to be relevant and exert influence over how customers make their purchasing decisions. More and more, companies can actively shape those customers’ journeys and turn the ability to influence and support the journey into a critical source of competitive advantage, especially as overall customer satisfaction indicators continue to decline across industries.

Pictured : David Romero

Differences in Business

Written by Alyssa Bantle, Global Curriculum Manager, Intercultural & Language Training, Crown World Mobility on . Posted in Global Briefing

Cultural differences in business: tips for avoiding faux pas when working abroad

You’ve just started a new job abroad but how do you communicate? Should you be direct with the Germans but not with the Japanese? Should you avoid first names in Poland but use them in Australia? If an Indonesian asks about your weight are they being friendly or rude?

For people doing business abroad, and especially for those working on assignment, it can be a big surprise to find out how many cultural differences exist.

When it comes to understanding cultural differences in business, it’s one thing knowing the correct way to greet colleagues and formal guests. However, the ability to understand and adapt to business and social norms when working on assignments has become a skill of paramount importance.


Taking the Lead

Written by Online editor on . Posted in Global Briefing

Founded in 1997 in Milan, Italy, WIN (Women’s International Networking) was the brainchild of Norwegian social entrepreneur, Kristin Engvig. WIN is an independent global women’s leadership organization - one that inspires women worldwide. WIN has become the reference for modern women working internationally, conscious men and those organizations active in the field of women’s leadership (including personal leadership), development, diversity & inclusion.

The annual WINConference, is the organisation's primary activity and following this model, WIN has grown steadily year after year, with regional conferences and meetings worldwide. The Global WINConference has been attended by nearly 12,000 people from almost every country across the globe. The annual conference is designed for women and men who want to be part of shaping the newly emerging paradigm of achieving results through authentic action. 

Trump Must Now Show Clarity

Written by Nigel Green, the founder and CEO of deVere Group on . Posted in Global Briefing

Donald Trump needs to “tighten up and show real clarity” in his economic plan or he could spook the global financial community, warns the boss of one of the world’s largest independent financial advisory organizations.

Nigel Green, the founder and CEO of deVere Group, is speaking out after the billionaire front-runner in the Republican candidate race won New Hampshire and as he retains his national lead heading into South Carolina this weekend.

Full of Energy

Written by Henry Martin on . Posted in Global Briefing

The developing world is displaying huge potential to take part in and influence the global market, and Rwanda is a key, growing economy in the East African area, evolving into a lucrative hub for energy-related investments. 

Approximately 1.3 billion people worldwide don’t have access to basic electricity and energy poverty is a fundamental concern in Sub-Saharan Africa. However, renewables are helping to address this issue, with solar energy playing a crucial role. Research studying 55 developing nations in Africa, Asia, Latin America and the Caribbean found that last year investment in renewables reached $126 billion, an increase of 39% on 2013. Electricity was especially limited in Rwanda in 2013, with only 110 megawatts of capacity for its population of 12 million, causing a trade and industry blackout. 

Real Fears - The Storm Ahead

Written by Patricia Cullen on . Posted in Global Briefing

Brazil, a potential powerhouse with a once-booming economy, is plagued by political tensions and fiscal anxieties. Has the boom gone bust?

Up until recently, the mood in Brazil was teeming with expectation. The economy was expanding three times faster than that of the United States, poverty was decreasing and the high level of job creation was encouraging. The plan was to become one of the next world economic powers, with Rio bolstered into the public sphere after being granted the 2014 World Cup and the 2016 Olympics. What better way to promote growth and development than to host such celebrated events that would also serve as a christening of fire of sorts for such a promising country? However, in 2015, unemployment, recession, inflation, scandals, debt, a lack of international confidence and currency devaluation have hit the country hard. 

Invest in Innovation

Written by Patricia Cullen on . Posted in Global Briefing

Businesses that are able to create new and innovative products or services at the same time as responding to the demands and requirements of their consumers are working a winning recipe.

Once purely a fancy buzz-word, innovation has now become a crucial ingredient in transforming the economy, revitalising cities and creating prosperous businesses. Offering fresh services or products while challenging accepted norms distinguishes you from your competitors and gives your organisation a real chance of success.

Restructuring the Rules

Written by Henry Martin on . Posted in Global Briefing

Global debt has increased by $57 trillion and no major economy has decreased its debt-to-GDP ratio since 2007, raising concerns about international economic stability and the very real possibility of another financial crisis. 

The International Monetary Fund (IMF) was established to come to the aid of developing nations, helping them attain macroeconomic stability, so its involvement in a European country caused unrest with global leaders from the offset.

Why UK commercial property remains a standout market for international investors

Written by By Alan Sippetts, Investment Director at Heartwood Investment Management on . Posted in Global Briefing

UK commercial property had a strong run in 2014 and it led some investors to question whether valuations were nearing the top of the cycle. Earlier this year, we took a more contrarian view, believing that UK commercial property was positioned to perform well again in 2015. Year-to-date returns are so far confirming our view, but what has been particularly striking is the UK’s outperformance versus the rest of the world. Why has this been the case?

German Quality

Written by the Online Editor on . Posted in Global Briefing

Making the grade

British companies carry out more foreign direct investment (FDI) projects in Germany than in any other European country - and by far. Between 2008 and 2013, the latest reporting period, 402 FDI projects were carried out by UK-based firms in the country, fDI Markets data shows. This compares with 293 projects in France and 270 in Ireland. BP, British Telecom, Vodafone, GlaxoSmithKline, British Airways, EasyJet as well as a diverse range of British software companies have all invested in Germany in recent years. 



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