Demographic change means that companies today are facing a previously unknown challenge: the battle over the best employees. Only companies that are able to keep good employees are able to increase productivity, grow and survive amid the competition.
But the very employees they are in search of, the young "Generation Y", have become choosy. A commensurate salary and good career opportunities go without saying. A comparative study of the years 2004 and 2014 by the Centre of Human Resources Information Systems of the University of Bamberg established that Generation Y placed particular importance on soft factors such as work climate (2004: 53%, 2014: 94.3) flexible hours 2004: 28%, 2014: 85.9) and work/life balance (2004: 27%, 2014: 67.9%) when choosing an employer.