A Master in Business Administration is a truly unique educational programme, both in terms of its depth and also its impact on the transformation of the professional and personal life of those who have the courage to study for it. In the case of the ISEG MBA, its uniqueness also stems from the fact that it is the only MBA taught in the entire Universidade de Lisboa, which, with its 18 Schools, has long been the main reference for Portugal among the international rankings of higher education institutions. Its accreditation by the Association of MBAs, together with the ongoing determined effort by the School to obtain another external certification - AACSB, are other factors that contribute to the responsibility which I, as the MBA director, feel I have to the University and to ISEG, the business community in general, and, above all, to our students.
"During the fourteen years that I have been involved with the ISEG MBA, I have had the opportunity to witness a number of changes to the programme, and I have also had the possibility to implement some of these changes."
In the best tradition of the former Universidade Técnica, this MBA stands out for its solid education in management skills, which include modules on Finance, Marketing, Accounting, and Operations Management, among others.
I should also mention that the course programme has been brought up-to-date, with the introduction of various subjects especially designed for the development of leadership, communication, and team management skills. In fact, today, an MBA is no longer just intended to improve managerial skills, but it also has as an objective the development and education of people management skills, and of knowing how to influence and guide them in the desired direction of the organisation and of its leaders. The last pillar of modernisation of this Master is innovation and entrepreneurship, which reflects ISEG's own vision and mission: ‘open minds for a changing world"
This last focus of the MBA is based on our firm conviction that our business community need professionals who are capable of operating and leading the transformations that are imposed on the country. Indeed, it is to these people that I address these last lines. The participants of our MBA combine high quality management and leadership skills with significant commitment and motivation, as well as the drive and restlessness that characterises those who want to build a better future, and not just sit back and watch it develop. If you think that you have this innovative and enterprising spirit, and also the desire to participate and lead in this vast process of change which faces Portugal and its society, then this is the MBA for you.