Needing little introduction, Apple is an iconic brand that is synonymous with innovation in technology. It designs, develops, and sells consumer electronics, computer software, online services, and personal computers. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. In the year ending October 2014, Apple’s revenues were $182 billion. Apple is the world’s second-largest information technology company by revenue after Samsung Electronics, and the world’s third-largest mobile phone maker. It is also the largest publicly traded corporation in the world by market capitalization.