CEO Insight: How does BELLIN champion innovation in treasury? Why is this such a key value to you?
Martin Bellin: BELLIN is not a software company in the traditional sense. We’re first and foremost treasury experts who try to find solutions for treasurers based on our knowledge of treasury and the market. We’re essentially a treasury company who can also do IT. This in turn means that we always keep pace with the latest developments and trends so we can anticipate what customers need even before they are aware of it. Market conditions can change quickly, so we champion a responsive culture; we stay open-minded and flexible and therefore always ahead of the curve.
We’re not satisfied until we have produced and delivered what our clients need. Imagine for example banks would suddenly decide to harmonise all global payments. We would be in a position to quickly offer a plug and play solution as our software is already standardised and will be ready to go before the market picks up the trend. The world of treasury is complex. The world of finance is complex. And the world in general is complex. Our aim is to reduce this complexity as much as possible for the benefit of our client base. To achieve that we need to think differently and always look for new ways to enhance treasury. We need to find solutions to problems before they occur.